Following up on my earlier post about the difference in the marketing and subsequent sales of two similar books, here is a bit of an update. The current (Nov 30, 2006) issue of Nature has a review of my father István Hargittai’s book The Martians of Science. Likely as a result, the book is now ranked #87,665 on Amazon.com and #33,109 on Amazon UK. Earlier today it was even higher (#56,649 in the US, #16,279 in the UK), but I didn’t have time to blog until now. This is a much better figure than over one million, which it was at some point recently. Of course, The change could well be due to no more than one or two purchases. I’m not sure why it is always higher on Amazon UK, perhaps Amazon lists fewer books on that site.

* Nature requires subscription. Here is a screenshot of the review.

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