Here’s another find from my time in Switzerland, this time the Zürich Airport.
Approximate translation: “Pirating and counterfeiting is a bad sport: no rules, many fouls, only losers.”
This may actually sound better in English. Does “loser” have that extra connotation in German as it does in English? I didn’t think it did.
In any case, is an airport such a helpful place to put this, especially right near the business lounge in a relatively secluded area? Is any place a helpful place to put this? (I know there is a huge literature on the effectiveness of ad campaigns in various areas. I don’t know if there is any in this particular one.)
I saw this ad somewhere else, too, but I forget where. Have you seen ads of this sort elsewhere?
